Assigned as Art Director for Audi's in-dealership experience, the goal became to improve the buying experience and get customers asking for a test drive. With Audi's challenger brand mind-set and an anthem of progress, we work to challenge expectations and make bold statements that enhance the experience for both salesmen and customers.
The All New Audi Q8
I was asked to create the look and feel for the All-New Audi Q8. I used dark colors with the vehicle emerging from the shadows. The Q8 demands attention with an intimidating presence, so the the design needed to be equally unapologetic.
Audi Sport Tire - POS
In an effort to encourage Audi drivers to use Audi Original tires, I gave them the Audi Sport branding. If you want Audi performance, you need Audi tires.
2018 Season of Audi
We wanted to tell customers it’s time to reward themselves for once. Hosting Christmas every year and buying everyone gifts can be frustrating. You’ve earned a gift to yourself this year.
2018 Summer of Audi
Audi’s SOA spot encouraged customers to begin turning their dreams into action. To align with this, we told customers to Live their lists. We put vehicles in aspirational environments. Then, we had bucket lists hand written for every banner by different people. We crossed off items until the last one required an Audi.