With a background as a Studio Designer I've pushed myself to become a successful Art Director for major international brands. I'm a Texan, but I'm far from old fashioned. I don’t like the classics when it comes to marketing, because I can guarantee if you get stuck in the past you’ll be forgotten. So, I use these 3 pillars in all of my work:
Invest in Authenticity
When your brand enters a room, everyone should know it. Everyone should have an opinion of it. Reaching an audience takes more than just doing what everyone else is doing. Today’s audience has a keen eye for bull shit. If your brand is smoke and mirrors, you will fail. The world has no place for cookie-cutter campaigns anymore, and neither should you.
Your content should actually add value. People don’t want to listen to your sales pitch. Contribute something authentic to the conversation. Sometimes that means not selling anything the first go around. Most marketing tries to provide value and ask for something in return all in the same breath. If a business wants to grow, it needs to become an asset to its audience first.
Find something true – something that everyone else knows but isn’t saying. Your message should be in on the joke. It should acknowledge what everyone else is seeing and create something new from it. Be transparent and speak truth.
SOME BOMB CLIENTS
The art of design and advertising is no easy trek. It is an ever-changing learning experience that requires risk, hustle, and a little bit of faith. People and the things they care about change everyday. So take a peak into my life as I learn and grow.